Overview
- Subject
- Public Relations
- Duration
- 5 days
- Format
- Classroom
- Language
- English / Arabic
- Next session
- 20 - 24 Sep, 2026
- Fees
- USD 1,100Per participant
Course Outline
- Introduction to Marketing Public Relations (MPR)
- Definition and scope of MPR
- History and evolution of MPR
- Role of MPR in Integrated Marketing Communications (IMC)
- Theories and models in MPR
- Grunig and Hunt’s four models of PR
- The PESO Model (Paid, Earned, Shared, Owned Media)
- Relationship management theory in MPR
- Ethical considerations in MPR
- Strategic MPR Planning
- MPR strategy development
- Message development and brand storytelling
- MPR tactics and tools
- Crisis communication in MPR
- Measuring and evaluating MPR effectiveness
- Media Relations and Stakeholder Engagement
- Understanding media relations
- Working with different media types
- Stakeholder mapping and engagement
- Managing media events and press conferences
- Managing negative media coverage
- Digital and Social Media in MPR
- The role of digital media in MPR
- Social media strategies for MPR
- Content creation and distribution
- Influencer marketing and MPR
- Digital crisis management
- Future Trends and Innovations in MPR
- Emerging trends in MPR
- The role of data and analytics in MPR
- Sustainability and Corporate Social Responsibility (CSR)
- Globalization and cross-cultural MPR
- The future of MPR: Predictions and challenges
Schedule & Fees
2026 Schedule & Fees
USD 1,100
Per participant
- 20 - 24 Sep, 2026
- English
- Virtual Learning
USD 1,100
Per participant
- 20 - 24 Sep, 2026
- Arabic
- Virtual Learning
USD 1,100
Per participant
- 25 - 29 Oct, 2026
- English
- Virtual Learning
USD 1,100
Per participant
- 25 - 29 Oct, 2026
- Arabic
- Virtual Learning
USD 1,100
Per participant
- 20 - 24 Dec, 2026
- Arabic
- Virtual Learning
USD 1,100
Per participant
- 20 - 24 Dec, 2026
- English
- Virtual Learning
2027 Schedule & Fees
USD 1,100
Per participant
- 24 - 28 Jan, 2027
- English
- Virtual Learning
USD 1,100
Per participant
- 24 - 28 Jan, 2027
- Arabic
- Virtual Learning
USD 1,100
Per participant
- 21 - 25 Mar, 2027
- English
- Virtual Learning
USD 1,100
Per participant
- 21 - 25 Mar, 2027
- Arabic
- Virtual Learning
USD 1,100
Per participant
- 25 - 29 Apr, 2027
- Arabic
- Virtual Learning
USD 1,100
Per participant
- 25 - 29 Apr, 2027
- English
- Virtual Learning
USD 1,100
Per participant
- 20 - 24 Jun, 2027
- English
- Virtual Learning
USD 1,100
Per participant
- 20 - 24 Jun, 2027
- Arabic
- Virtual Learning
USD 1,100
Per participant
- 25 - 29 Jul, 2027
- English
- Virtual Learning
USD 1,100
Per participant
- 25 - 29 Jul, 2027
- Arabic
- Virtual Learning
USD 1,100
Per participant
- 19 - 23 Sep, 2027
- Arabic
- Virtual Learning
USD 1,100
Per participant
- 19 - 23 Sep, 2027
- English
- Virtual Learning
USD 1,100
Per participant
- 24 - 28 Oct, 2027
- English
- Virtual Learning
USD 1,100
Per participant
- 24 - 28 Oct, 2027
- Arabic
- Virtual Learning
USD 1,100
Per participant
- 19 - 23 Dec, 2027
- English
- Virtual Learning
USD 1,100
Per participant
- 19 - 23 Dec, 2027
- Arabic
- Virtual Learning