Product Portfolio Management: Prioritising Products for Sustainable Business Growth Training Course
Product Portfolio Management is a strategic discipline that enables organizations to evaluate, prioritize, and optimize product investments to achieve sustainable busines…
Product Portfolio Management is a strategic discipline that enables organizations to evaluate, prioritize, and optimize product investments to achieve sustainable business growth. This course provides professionals with practical knowledge of managing product portfolios through structured portfolio analysis, product evaluation, resource allocation, and evidence-based decision-making. Participants will learn how to balance innovation, profitability, risk, and long-term organizational objectives while ensuring every product contributes to overall business success.
as part of its Product Management Courses under the Management category, this program explores modern portfolio strategy, product prioritization, governance frameworks, investment planning, and performance measurement. Participants will gain practical tools for selecting the right product initiatives, aligning portfolios with corporate goals, and making informed decisions that maximize value while efficiently managing organizational resources.
Course Objectives
By the end of the course, participants will be able to:
Upon completing this course, participants will be able to:
Understand the principles and importance of Product Portfolio Management.
Conduct effective portfolio analysis using recognized strategic frameworks.
Evaluate product performance across financial, customer, and market dimensions.
Prioritise products based on strategic value, risk, business objectives, and organizational capacity.
Develop portfolio strategy aligned with corporate vision and long-term growth.
Apply product governance frameworks to improve portfolio decision-making.
Assess product investment opportunities using financial and strategic evaluation methods.
Balance innovation initiatives with operational and commercial priorities.
Allocate resources effectively across multiple products and business units.
Monitor portfolio performance using relevant KPIs and continuous improvement techniques.
Target Audience
This course is suitable for:
Product Managers
Senior Product Managers
Portfolio Managers
Product Owners
Business Development Managers
Strategy Managers
Innovation Managers
Project Managers
PMO Professionals
Commercial Managers
Marketing Directors
Business Analysts
Operations Managers
Executives responsible for product strategy and investment decisions
Entrepreneurs managing multiple products or services
Course Outline
Module 1: Introduction to Product Portfolio Management
Fundamentals of Product Portfolio Management
Portfolio lifecycle and business value
Product portfolio structures
Strategic portfolio thinking
Roles and responsibilities
Module 2: Portfolio Analysis Techniques
Portfolio analysis frameworks
Product performance evaluation
Market attractiveness assessment
Competitive positioning
Product lifecycle assessment
Module 3: Product Prioritization Frameworks
Prioritization methodologies
Value versus effort analysis
Strategic alignment scoring
Opportunity assessment
Decision-making models
Module 4: Product Investment Planning
Investment evaluation principles
Business case development
Budget allocation
Return on investment analysis
Financial planning for portfolios
Module 5: Portfolio Governance and Decision Making
Governance structures
Portfolio review processes
Executive decision frameworks
Risk oversight
Performance accountability
Module 6: Portfolio Strategy and Business Alignment
Linking product portfolios with business strategy
Strategic roadmapping
Innovation portfolio management
Growth planning
Resource optimization
Module 7: Managing Portfolio Risks
Portfolio risk identification
Product dependency management
Scenario planning
Capacity management
Portfolio resilience strategies
Module 8: Measuring Portfolio Performance
Portfolio KPIs
Product performance dashboards
Value measurement
Continuous portfolio improvement
Reporting and executive communication
Module 9: Balancing Innovation and Operational Products
Developing a complete Product Portfolio Management plan
Schedule & Fees
2026 Schedule & Fees
There are no public sessions remaining for the course this year. Please contact us if you wish to have a customized in-house session, or to find out how an additional public session can be scheduled.