PR Service Excellence under Contemporary Quality Management

This course presents this course in (PR Service Excellence under Contemporary Quality Management) for all individuals wishing to develop advanced communication skills and qualifications in PR Sector, and to gain significant International Media Management skills, and to learn more about Communication Technology and best methods to deal therewith.

Electronic Management is defined as an Electronic Fretwork that aims to transform administrative work from manual administration to computer-based management. Depending on solid effective IT systems, in order to make fast and cost efficient administrative decisions. Electronic Management can include both external and internal communications of any organization. The objective thereof is to introduce full transparency and accountability, leading to an improvement of the Electronic Management System within organizations.

By the end of the course, participants will be able to:

This course presents this course for the following audience:

• Communication Managers and PR professions.
• Senior Directors in institutions and Key Administrative personnel.
• Operation Managers, Project Managers, Boards Of Directors and Corporate Executive Directors.
• Communications Managers and PR professionals.
• Senior Management Officers and Key Administrative Personnel.
• Operation Managers and Project Managers.
• Corporate Board of Directors and Executive Directors.
• Professionals working in the fields of Media, Public Relations and Business.
• Officials working in governmental institutions and other related administrative establishments.

How participants will benefit from the course:

After completion of the Course program, trainees will be able to master the following:

• Studying Public Opinion through a wide range of topics.
• Proper determination of where public opinions or attitudes come from.
• The ability to conduct Comprehensive Surveys on the course related topics.
• Learning how to interpret the results of surveys and the best usage of such data and information, in order to manage crises, and to develop PR plans that lead to positive results.
• Usage of best techniques to monitor and measure Public Opinion to improve the company's image and culture.
• Master effective planning and implementation of Promotional and Advertising Campaigns.
• Learn how to research and conduct Delphi Methods for Planning and Forecasting.
• Learning the challenges and understanding the rules governing Public relations to ensure compliance.
• Mastering the methods of Crisis Management and Combating Rumors.
• Studying Public Opinion through a wide range of topics.
• Proper determination of where public opinions or attitudes come from.
• The ability to conduct Comprehensive Surveys on the course related topics.
• Learning how to interpret the results of surveys and the best usage of such data and information, in order to manage crises, and to develop PR plans that lead to positive results.
• How to convert survey data, into understandable and self-explanatory information.