Digital Marketing Strategy

This course provides an in-depth exploration of comprehensive Digital Marketing strategies. More specifically, the course demonstrates how organizations can effectively use digital channels to achieve their marketing objectives. Participants learn to create and implement a successful Digital Marketing strategy that integrates various digital channels, such as email, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising, among others. By the end of the course, participants will have the skills to apply a full Digital Marketing strategy to their own organizations.

This is a practical, hands on course. Through instructor-led presentations, demonstrations and group work, participants are given industry insight to enable them to build their own Digital Marketing strategy by the end of the course. 

By the end of the course, participants will be able to:

• Understand Digital Marketing fundamentals and channels
• Adopt a “80% strategy and 20% tactics” methodology
• Understand how the “START Methodology” works
• Apply the “START Methodology” to their organization, startup, product, service, or project
• Integrate digital channels for best strategy application
• Implement Digital Marketing strategies for social media, Google Networks, email and more

This course is suitable for anyone aiming to build and/or apply Digital Marketing strategies for their organization. This includes but is not limited to marketing managers and directors, Chief Digital Officers, brand managers, social media professionals and managers, sales managers, media and communication specialists, advertising managers, and business owners who utilize online advertising.

• Digital Marketing strategy
• Digital Marketing channels integration
• Advertising on digital marketing channels skills
• Google Ads Platform
• Using Digital Marketing for B2B and B2C