Planning & Conducting Qualitative Research of Commercial & Marketing Decisions

This course is designed to enable participants to understand and apply the basic principles and applications of qualitative research for business and marketing decisions. The course will present major systems of qualitative research and a set of techniques for qualitative data collection. To enable participants to evaluate and select appropriate technologies for specific research contexts, and to plan for the collection of qualitative data.

One of the most effective ways to improve customer service is to create an environment of commitment within the organization. In today's competitive business environment, the gains are achieved by meeting the needs of our customers. This depends primarily on the necessary products delivered by committed employees in effective marketing methods, initiative and thinking as leaders and excellence. On competitors, and enjoy the entrepreneurial spirit of building an enterprise, thus acquiring a good environment for both marketing and customer service, so that the factors that can be used by employees and marketing personnel in particular to control Here to achieve the objectives of the institution, taking into account the nature of the external environment of the ruling and the factors that surround them.

Corporate Media Offices assume a significant and important responsibility in conveying good corporate image of the company or the products and services it provides. Strategic Communication is a comprehensive concept that includes many aspects such as Organizational Communication, and Awareness Campaigns. Strategic Communication will guide the organization for the best methods of PR Strategic practices. Therefore, the emergence of Strategic Communication Framework inside the establishment would set out the proper parameters of relationships with Internal and External Stakeholders.

By the end of the course, participants will be able to: