Specialized diploma in Marketing Management

Marketing is the pillar of the success of the company is to provide value to the consumer is to satisfy his requests at the lowest cost and know the actual marketing as a group of activities and management research used to know the customer goods, know the company’s share of the market based on the desire of customers and develop the company’s products commensurate with the customer’s taste to achieve profits during a specific period, and marketing is an advertisement that works to deliver the product to the customer as an idea.

Curriculum of the course:

This course introduces a successful commercial marketer to understand the general concepts of marketing, consider customers of accounting assets to maintain their satisfaction and apply marketing plans to individuals and groups in how to deliver quality, efficient, affordable and competitive products.

By the end of the course, participants will be able to:

Objectives:

This course aims to enable participants to know:

The marketing steps of product identification, product price determination, and choose the appropriate policy to deliver the product to customers.

Competitive and modern marketing methods to increase sales.

Study the importance of marketing to any organization.

Understand the importance of public relations in marketing, such as brands, publicity and fame.

Targets group of the training course:

All marketing and sales managers in large companies and employees of marketing teams with trademarks, sales professionals and businessmen whether small or large and anyone who wants marketing for a new product using effective marketing skills.