This course, examines and focuses on the nature of Public Opinion as a concept, and evaluates the process of political formation, the related theories and Media to increase understanding of how people shape their opinions, and how to effectively communicate with them to urge the public to translate these views into the targeted perceptions.
The course will discuss how to visualize and accurately evaluate Public Opinion, and how public opinion will influence the development of different policies and techniques to take advantage of public opinion and media relations to positively influence the results of the overall public relations process.
Public opinion researches and studies recently occupy a prominent position in all countries all over the world in different political regimes, doctrines and ideologies, both on theoretical and applied levels.
Public opinion has become our own philosophy and has become one of the basic subjects taught in various universities around the world, reflecting the global academic interest in public opinion concept and theories.
Public relations have authority over corporate social responsibility through the Cases Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussion. This course helps students develop an important assessment of the role of Public Relations in the community and the development of analytical and professional skills.