Excellence in Public Relations Performance

This course presents this course in (Excellence in Public Relations Performance) for all individuals wishing to develop advanced communication skills and qualifications in PR Sector.

Public relations have authority over corporate social responsibility through the Crisis Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussion. This course helps students develop an important assessment of the role of Public Relations in the community and the development of analytical and professional skills.

PR Liaison Department in any establishment is the engine that activates functions between all administrative departments of the company, while Strategic Communication is a comprehensive concept that includes many aspects such as Organizational Communication, and Awareness Campaigns. Strategic Communication will guide the organization for the best methods of PR Strategic practices. Therefore, the emergence of Strategic Communication Framework inside the establishment would set out the proper parameters of relationships with Internal and External Stakeholders

By the end of the course, participants will be able to:

This course presents this course for the following audience:

• Communication Managers and PR professions.
• Senior Directors in institutions and Key Administrative personnel.
• Operation Managers and Project Managers.
• Corporate Board of Directors and Executive Directors.
• Professionals working in the fields of Media, Public Relations and Business.
• Operation Managers, Project Managers, Boards Of Directors and Corporate Executive Directors.
• Communications Managers and PR professionals.
• Senior Management Officers and Key Administrative Personnel.
• Officials working in governmental institutions and other related administrative establishments.

How participants will benefit from the course:

After completion of the Course program, trainees will be able to master the following:

• Studying Public Opinion through a wide range of topics.
• Proper determination of where public opinions or attitudes come from.
• Learning how to interpret the results of surveys and the best usage of such data and information, in order to manage crises, and to develop PR plans that lead to positive results.
• Usage of best techniques to monitor and measure Public Opinion to improve the company's image and culture.
• The ability to conduct Comprehensive Surveys on the course related topics.
• Master effective planning and implementation of Promotional and Advertising Campaigns.
• Learn how to research and conduct Delphi Methods for Planning and Forecasting.
• Learning the challenges and understanding the rules governing Public relations to ensure compliance.
• Mastering the methods of Crisis Management and Combating Rumors.
• Studying Public Opinion through a wide range of topics.
• Proper determination of where public opinions or attitudes come from.
• The ability to conduct Comprehensive Surveys on the course related topics.
• Learning how to interpret the results of surveys and the best usage of such data and information, in order to manage crises, and to develop PR plans that lead to positive results.
• How to convert survey data, into understandable and self-explanatory information.