Course Outline

Introduction to Marketing Public Relations (MPR)
- Definition and scope of MPR
- History and evolution of MPR
- Role of MPR in Integrated Marketing Communications (IMC)
- Theories and models in MPR
  - Grunig and Hunt’s four models of PR
  - The PESO Model (Paid, Earned, Shared, Owned Media)
  - Relationship management theory in MPR
- Ethical considerations in MPR
Strategic MPR Planning
- MPR strategy development
- Message development and brand storytelling
- MPR tactics and tools
- Crisis communication in MPR
- Measuring and evaluating MPR effectiveness
Media Relations and Stakeholder Engagement
- Understanding media relations
- Working with different media types
- Stakeholder mapping and engagement
- Managing media events and press conferences
- Managing negative media coverage
Digital and Social Media in MPR
- The role of digital media in MPR
- Social media strategies for MPR
- Content creation and distribution
- Influencer marketing and MPR
- Digital crisis management
Future Trends and Innovations in MPR
- Emerging trends in MPR
- The role of data and analytics in MPR
- Sustainability and Corporate Social Responsibility (CSR)
- Globalization and cross-cultural MPR
- The future of MPR: Predictions and challenges

Schedule & Fees

2026 Schedule & Fees

USD 2,600

Per participant

13 - 17 Dec, 2026
English

USD 2,600

Per participant

13 - 17 Dec, 2026
Arabic

2027 Schedule & Fees

USD 2,600

Per participant

10 - 14 Jan, 2027
English

USD 2,600

Per participant

10 - 14 Jan, 2027
Arabic

USD 2,600

Per participant

14 - 18 Mar, 2027
English

USD 2,600

Per participant

14 - 18 Mar, 2027
Arabic

USD 2,600

Per participant

11 - 15 Apr, 2027
English

USD 2,600

Per participant

11 - 15 Apr, 2027
Arabic

USD 2,600

Per participant

13 - 17 Jun, 2027
English

USD 2,600

Per participant

13 - 17 Jun, 2027
Arabic

USD 2,600

Per participant

11 - 15 Jul, 2027
English

USD 2,600

Per participant

11 - 15 Jul, 2027
Arabic

USD 2,600

Per participant

12 - 16 Sep, 2027
English

USD 2,600

Per participant

12 - 16 Sep, 2027
Arabic

USD 2,600

Per participant

10 - 14 Oct, 2027
English

USD 2,600

Per participant

10 - 14 Oct, 2027
Arabic

USD 2,600

Per participant

12 - 16 Dec, 2027
English

USD 2,600

Per participant

12 - 16 Dec, 2027
Arabic

Leading through Marketing-Public relations (MPR)

Course Outline

Schedule & Fees

2026 Schedule & Fees

2027 Schedule & Fees