Media and PR in Corporate Internal Communications

This course focuses on how organizations manage to develop relationships with internal and external stakeholders that help achieve organizational objectives while balancing the needs of their stakeholders. The course also examines relationships that Public Relations Management needs to maintain in order to achieve effective corporate performance.

By the end of the course, participants will be able to:

This course presents this course for the following audience:

• Directors and owners of PR Departments and Media Production companies.
• Producers of TV News casting and entertainment shows.
• Editorial staff in TV Stations.
• TV Broadcasters and Newscasters of all topics (Economic/ Political/ Entertainment).
• Editorial staff and professionals in charge of processing newsletters.
• Staff in the Editorial Management.
• Students of Media Departments.

How will participants benefit from the course?

After completing the program, trainees would be able to:

• Understand and apply organizational theories and identify factors affecting personal communication in administrative situations.
• Implement most effective diagnostic tools such as Control over Communications in order to assess the integrity of communications within the organization.
• Develop a Communication Plan to maintain and strengthen the corporate reputation.
• Planning and managing Communication Change Strategy.
• Develop a framework to strengthen relationships with key internal stakeholders.
• Analyzing the legislative and regulatory role of governments and the pressure process.