Professional Diploma in Branding the Organization

This program, will establish a solid framework and provide practical guidelines to turn every member of the organization into brand champions. It will enhance the organizational brand to strengthen business relationships with all relevant stakeholders. The program will emphasize key components of service quality and career development from a marketing and communications perspective, offering strategic guidelines to "go beyond what is expected.

By the end of the course, participants will be able to:

Who should attend?                           

Junior, Senior and middle managers, marketing and human resources managers, and employees in corporate, service and private or public industries.

How attendees will benefit?

After completion of the program, delegates will be able to:

• will have a thorough understanding of the role and importance of branding in the organisation;
• will be inspired to identify opportunities to create positive change in the organisation;
• will be motivated to render services of exceptional quality and "to go beyond the expected";
• Realize the importance to build and foster interpersonal relationships with all relevant
• Define what a brand is (particularly a strong brand) and what branding is about
• Define various types of brand architecture and brand extension
• Identify your brand's products, the features of those products, and their values
• Write a mission, vision, and style statement for a brand
• Describe the basics of positioning a brand
• Understand the basics of creating a visual identity, including a brand name, slogan, and logo
• Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
• Effectively plan an internal and external brand launch
• Monitor and evaluate your brand, and understand how to respond to the results