Improving Quality Management & Filling the gaps between Customer Expectations & Needs

Many organizations suffer from internal problems and constraints that reduce their ability to face competition and rise to reach The level of customers, and those problems and other constraints had a clear impact on the failure of many organizations and cause the collapse, it has also weakened the confusion of other organizations, and thus its inability to compete with the increasing pressures from which the movement of variables in the past years, and the development of technologies and economic, political and social changes that have in many societies and countries, and in influencing the direction of globalization, the international trade movement and the growth of companies, management has found itself in Facing difficult situations that require a full review of their situation in order to rebuild the organizations on new foundations that aim to provide in order to deal with the new situation in the new world order, the concept of excellence management has emerged from the need to a comprehensive approach that combines elements and elements of building organizations on a superior basis that achieves superior capabilities in working against variables and the external conditions surrounding it.

One of the most effective ways to improve customer service is to create an environment of commitment within the organization. In today's competitive business environment, the gains are achieved by meeting the needs of our customers. This depends primarily on the necessary products delivered by committed employees in effective marketing methods, initiative and thinking as leaders and excellence. On competitors, and enjoy the entrepreneurial spirit of building an enterprise, thus acquiring a good environment for both marketing and customer service, so that the factors that can be used by employees and marketing personnel in particular to control Here to achieve the objectives of the institution, taking into account the nature of the external environment of the ruling and the factors that surround them.

By the end of the course, participants will be able to: